ABOUT THE PROJECT
Video produced for the social networks of the Government of the State of Minas Gerais, with the aim of publicizing the state's cheese awards throughout Brazil and the world and informing about the opening of entries for the 16th edition of the Minas Gerais Artisanal Cheese Contest, from Emater (Technical Assistance and Rural Extension Company of the State of Minas Gerais).
The idea was to bring back memories of a childhood game, Pac Man, to represent cheeses and prizes.
Art Direction and Motion Design
Anna Luiza Wan Der Maas
Anna Luiza Wan Der Maas
Copy
Bárbara Flausino
Bárbara Flausino
